The Ghost Diagnosis: Help Clients See The Problems Haunting Them
Many consultants accidentally create ghost diagnoses from client research. All the information is there, but it's hard to see it. It haunts the client - until you properly name it.
Hi, I’m Rich. Welcome to my weekly newsletter where I share systems and frameworks for scaling your consulting practice from $0 to $1m+ in revenue.
You can get 1:1 personal coaching or explore my new course: Proposal Mastery: Learn To Write Winning Business Proposals.
Don’t Create A Ghost Diagnosis
One thing that I’ve worked on a lot over the years is how to name a problem.
Once you’ve completed all the analysis and discovery in a client project, you need to name the problem to facilitate discussion. If you can’t name a problem, there’s no easy way for clients to discuss it.
On a client project a while back, our analysis read:
"Over time, we’ve observed that although the number of registered users in the community continues to grow, the overall volume of user-generated contributions, such as posts, comments, and reactions, has either remained static or is declining slightly. This suggests that new members are not engaging at the same rate as earlier cohorts, and some of the more active pa…
