Don't leave yourself or your prospective clients in the dark about what you charge. Update them on every step of the journey and avoid wasting time on projects which would never succeed.
Great breakdown -- and as someone who's been consulting to enterprise clients most of my career, with a few startups in the mix as well, I think the pricing tiers graphic you link to is pretty spot on directionally.
I'll add one other thing people can do: test your pricing. Someone in one field of consulting can likely charge multiples of what someone else can just based on what they're focused on.
I launched my own (non-consulting) company over a decade ago and didn't really know what I could charge (charges were a % commission on sales made through the platform). I did some research and picked a reasonable starting point -- if people say the price is too high right away then you know you may be priced too high for your target demographic (or your messaging and demonstration of value needs improvement, but that's another topic). If no one balks at price then you know you may have some upside remaining.
Great breakdown -- and as someone who's been consulting to enterprise clients most of my career, with a few startups in the mix as well, I think the pricing tiers graphic you link to is pretty spot on directionally.
I'll add one other thing people can do: test your pricing. Someone in one field of consulting can likely charge multiples of what someone else can just based on what they're focused on.
I launched my own (non-consulting) company over a decade ago and didn't really know what I could charge (charges were a % commission on sales made through the platform). I did some research and picked a reasonable starting point -- if people say the price is too high right away then you know you may be priced too high for your target demographic (or your messaging and demonstration of value needs improvement, but that's another topic). If no one balks at price then you know you may have some upside remaining.