Many consultants accidentally create ghost diagnoses from client research. All the information is there, but it's hard to see it. It haunts the client - until you properly name it.
Excellent post, Rich -- it echoes something I've written about before (https://groupproject.substack.com/p/naming-a-thing-is-powerful), but does it more eloquently :)
Excellent post, Rich -- it echoes something I've written about before (https://groupproject.substack.com/p/naming-a-thing-is-powerful), but does it more eloquently :)