The Three Metrics I Really Care About As A Consultant

Don't bother with complex measurement systems or tracking anything - they're usually more trouble than they're worth. However, these three metrics are worth paying attention to.

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Complex Measurement Systems Are A Waste Of Time For Solo Consultants

You can spend hours setting up complex systems to track a wide range of data.

• Traffic to your website.

• # people who request a demo

• Followers on social platforms.

• Subscribers

• Open rates.

• Hours billed.

• etc…

I recently spoke with one consultant who set up the best-looking dashboard I had ever seen, showing over a dozen metrics for different parts of his business.

But he still couldn’t tell me which metric would drive growth in his business.

The dashboard was pretty, but useless.

I think metrics can be a dangerous trap - so let’s keep things simple. Here are the three things I look at.

Metric 1: YoY-Profit

In QuickBooks, I look at the profit for the past year and compar…