The Perfect End: Consultancy Projects Should End With A New Beginning

Don't just send the invoice and wish the client well, take a little more time and effort to end the project on the best note possible. It might even lead to more work in the future.

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One way to end a consultancy project is to send the invoice, wish the client well, and be on your way.

That’s a surefire way to ensure the client rarely contacts you again.

This would be a shame because marketing to existing clients is the key to growth.

But sadly, it’s what most consultants do today.

A far better approach is to deliberately design an incredible end to the project that will lead everyone to feel good and open the door to future collaboration and referrals.

For a long time, I suspected there was a better way of doing this. After reaching out to many past clients, we designed a better system.

What Did Clients Want At The End Of The Project?

A few years ago, I contacted 10 former clients over two years to figure out what was most important to send them at the end of the project.

Remarkably, almost every former client said p…