Most Consultants Haven't Worked For The Brands Featured On Their Websites
Don't play the silly game of pretending you've worked with clients you haven't
The Truth About Those Logos
If you see a company’s logo on a consultant’s website, you would be forgiven for thinking the companies represented by the logos had hired the consultant at some point.
Because that’s not usually the case.
I can browse logos of organisations on the website of plenty of consultants who I know haven’t been hired by the organisation.
So, what’s going on?
How Do Consultants Get Away With Claiming They’ve Worked With Brands They Haven’t?
Well, they don’t make that claim, not directly.
They imply it.
What’s happening the consultant fudges the truth.
The consultant uses some type of past engagement to imply they have consulted directly with the client. They do this through the use of ambiguous terminology and poor disclosure.
This is why you will often find consultants using terms like worked with, helped, or supported. There are plenty of similar terms susceptible to many interpretations.
‘Helped’ is probably the most co…
