Proposal Strategy: How We Display Testimonials In Proposals
Every proposal should contain a killer slide which highlights their amazing advantage against others. Here's an example.
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Create Clear Distinctions For Prospective Clients
A common challenge is distinguishing ourselves from others.
Here’s a common situation. We might have spent seven months working with one client to rebuild their entire strategy and only to see another consultant add the same logo to their client list because they attended a single meeting with them at their previous company.
In one of my first posts, I mentioned many consultants haven’t been hired as consultants for the brands whose logos they display on their websites. They use some past association or vague wording to fudge the truth.
This muddies the water for prospective clients. How can they tell the difference between consultants when we all display the same logos?
The most powerful way to do this is through video testimonials.
Video Testimonials Are The Ultimate Form Of Proof
Video testimonials are perhaps the ultimate form of pro…
