High-Value Meetings: Rebrand Your Meetings To Create More Value
Don't offer clients unlimited meetings. That doesn't help anyone. Instead rebrand your meeting to be high-value activities.
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Why More Client Meetings Don’t Lead To Better Outcomes
In theory, you want as much contact with the client as possible.
The more calls you have, the more information you exchange and the better you get to know each other. This should lead to better relationships and superior outcomes.
In practice, however, offering unlimited calls can lead to disorganisation, misuse of time, and projects taking longer than they otherwise would.
Ultimately, more meetings won’t lead to better outcomes. Better meetings lead to better outcomes.
Calls Cost Money - A Lot Of Money
Every call has a cost. That cost is time and money. The more time you spend on client calls the less you can spend doing the client work (or undertaking activities which will help you build and improve your business).
Worse yet, calls take place at a fixed time of the day. They’re an inflexible mass in your calendar. It doesn’t matte…
