Spend The Majority Of Your Time On High-Value Activities
You can spend a huge amount of time doing 'busy work'. But the things which drive results and attract new clients are rarely the things most consultants spend their time on.
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Don’t Confuse Fun Activities With Those Which Drive Results
It’s rare to generate B2B sales from social media activity
Social media tools (especially LinkedIn right now) are alluring. Every hour you can see how popular you are in comparison with others. These places often serve as the town square for their industries.
This makes it tempting to try and rise to the top. And if that’s the client-acquisition strategy you’ve landed upon then by all means go all out for it. Commit 50%+ more of your time to it.
Just be mindful of an obvious problem - very few B2B sales result from social media posts.
It’s not impossible - it’s just very rarely the best use of your time. It’s fun to do, rather than something which drives results.
(Aside: LinkedIn increasingly resembles a room of consultants shouting opinions at each other).
Taking A Direct Route To Building A Business
Take the direct route first, …
