You can spend a huge amount of time doing 'busy work'. But the things which drive results and attract new clients are rarely the things most consultants spend their time on.
This is great. Couldn't agree more about LinkedIn. It is useless for any kind of relationship-building or client-building. I used to spend a lot of time on it, but all I got in return were hundreds of "Hey, let's jump on a call" from tech vendors and sales marketers with no relevance to my business. The only value to me (and everyone else) is a digital calling card. I was so frustrated a few months ago that I let loose with a post here: https://lynchamberlin.substack.com/p/has-anyone-else-had-it-with-linkedin.
Yeah, I think it's a shame. But I wouldn't rule out LinkedIn entirely yet due to the actions of bad actors. There is still value in it - we just need to be extra judicious in how we use it.
This is great. Couldn't agree more about LinkedIn. It is useless for any kind of relationship-building or client-building. I used to spend a lot of time on it, but all I got in return were hundreds of "Hey, let's jump on a call" from tech vendors and sales marketers with no relevance to my business. The only value to me (and everyone else) is a digital calling card. I was so frustrated a few months ago that I let loose with a post here: https://lynchamberlin.substack.com/p/has-anyone-else-had-it-with-linkedin.
Yeah, I think it's a shame. But I wouldn't rule out LinkedIn entirely yet due to the actions of bad actors. There is still value in it - we just need to be extra judicious in how we use it.