Richard Millington - Indispensable Consulting

Richard Millington - Indispensable Consulting

Pick Your Client Acquisition Method (6 Ways To Attract Clients)

Select a method that works for you and then commit everything to doing it well.

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Richard Millington
May 15, 2023
∙ Paid

You need to decide pretty early on how you’re going to attract clients.

This is the mechanism of how will you go from you (‘Point A’), to a new prospective client (‘Point B’).

I’ve seen a few consultants launch their practice, work through their existing relationships and audiences quickly, and then assume word will spread to attract new clients.

Only it doesn’t. They soon find themselves struggling to grow their audience and attract new business.

This reflects one of two problems. Either they haven’t found the right method to attract clients or they’re not executing on that method well.

I can’t stress enough how important it is to nurture an eternal spring of new people you can reach. Your current relationships will only take you so far. At some point, you have to figure out where and how your message will appear in the lives of the people you’re trying to reach.

At what point will you reach them or will they stumble across you?

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