Five Quick Consultancy Tips (March 8)
Here's a fresh batch of quick consultancy tips...
A few quick tips….
Make sure you and your clients are aligned on definitions. Create a definitions slide if you need to outline the terms and interpretations of them. Things like strategy and marketing can mean very different things to different people. Don’t even get me started on ‘bi-weekly’.
Select one client acquisition medium and completely master it. There are some great options to choose from. But whichever you choose, you should be fully committed to it. Don’t dabble in several mediums until you’re regularly attracting clients from one.
Don’t optimise your content for engagement or likes. The most popular content is rarely the content which attracts clients. The things you need to be popular on any social platform can be off-putting to the people you’re trying to reach.
Over-communicate with clients. A client should never be chasing you for updates on the project or to find out when deliverables are due. Don’t leave a void for clients to fill with their worst-case scenario. Proa…
