How To Stand Out And Build A Loyal Following in 2023

Don't get sucked into algorithm games. Instead, focus on areas where more effort brings about better results. Learn about the pyramid and the four layers you need to conquer.

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It’s Hard To Win Games Without Knowing The Rules

When people discuss building an audience, the conversation often becomes too focused on winning the game of algorithms.

The problem is the algorithm works in mysterious ways and there is a cult of people making all sorts of bizarre sacrifices to please it.

If you want to play the algorithm game, then, by all means, go ahead. But be mindful that this approach takes you down a specific journey — potentially a soul-crushing journey. The things you need to to do be featured by algorithms are often the very things that might lose you the respect of your peers.

i.e. If you want to write short, absolutist, statements on social media which you know others will agree with then, by all means, do so. But do…