Clients Need You To Have Hard Conversations With Them

If you want to have the biggest possible impact - you need to have the conversations that no one wants to have. Clients need you to force these conversations.

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You Can’t Be An Agent Of Change Without Having Very Difficult Conversations

Back in 2017, I visited a client in Nashville.

I was there for just one day and began by interviewing the relevant stakeholders.

There were plenty of issues to solve, but one kept popping up:

The CEO.

He constantly changed his mind about their efforts, increasing and decreasing their priority and often shifting the goals. He set unreasonable expectations, created conflicting roles and responsibilities, and unintentionally undermined their efforts.

The fascinating thing was that the CEO wasn’t a jerk - everyone liked and admired him personally. However, they could not tell him directly that he was the problem. He had too much pow…