This is really interesting, Richard, not to mention useful. I struggle with pricing all the time—balancing my need for work with the actual value of what I'm offering. Too often, I underprice what I'm selling -- especially when it comes to webinars and live events -- in the name of getting the work and charging more the next time. I've found that flat fees are always a loss since, like you, I'm sure, I always give the client more than they contracted for. It's a delicate balance, to be sure!
I think it's common to underprice to get work and then try and charge more later. Flat fees are a risk like that. But pricing isn't absolute. Sometimes you can charge more and get more if you're in the right bucket and everything else aligns.
"Most people here have a training budget they never use" - yes, that always surprised me but I always made sure that my staff never left any training money on the table!
L&D budget is often an under-considered factor and I think the questions you suggest are on point.
I don't know if it was the case here, but there's also the benefit of making the decision maker look good within the org (if the workshop is really good).
This is really interesting, Richard, not to mention useful. I struggle with pricing all the time—balancing my need for work with the actual value of what I'm offering. Too often, I underprice what I'm selling -- especially when it comes to webinars and live events -- in the name of getting the work and charging more the next time. I've found that flat fees are always a loss since, like you, I'm sure, I always give the client more than they contracted for. It's a delicate balance, to be sure!
I think it's common to underprice to get work and then try and charge more later. Flat fees are a risk like that. But pricing isn't absolute. Sometimes you can charge more and get more if you're in the right bucket and everything else aligns.
https://www.richardmillington.com/p/fees?r=43mf9&utm_campaign=post&utm_medium=web
"Most people here have a training budget they never use" - yes, that always surprised me but I always made sure that my staff never left any training money on the table!
It's amazing how often the budget is never used to me. Congrats on utilising it!
Helpful story, companies think about money in different ways, I guess your flexibility and open mindedness paid off.
Just dumb luck to be honest. I can't take any credit from this really. But I learned a lot from it.
This is absolutely golden.
L&D budget is often an under-considered factor and I think the questions you suggest are on point.
I don't know if it was the case here, but there's also the benefit of making the decision maker look good within the org (if the workshop is really good).