Yes, You Can Thrive Without A Niche (sort of)

You can be an 'industry-focused generalist' or a 'non-industry-aligned specialist', but you can't be a 'non-industry-aligned generalist'.

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Struggling To Find A Niche?

On a recent coaching call, a client struggled to find a distinct industry (niche) she wanted to serve. The problem was that she didn’t feel comfortable claiming deep experience in any particular niche.

She was an expert in a problem, but didn’t want to limit herself or focus on any distinct niche.

The key question arose: Can I focus on a problem instead of an industry?

It’s worth exploring this in a little depth.

Why Is Picking A Niche Usually A Good Idea?

The first part of that answer is to understand why we select a niche.

A niche is about focus.

When you try to serve everyone, you end up serving nobody.

Your appeal is instantly much weaker if you’re a broad generalist.

Here’s a comparison:

If you’re going to a restaurant,…