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Claire Barrett's avatar

From having found myself heavily involved in and around conferences for the last five years, I couldn’t agree more with your observations and good counsel.

Understanding the economics behind the scenes is key. The sponsor dimension is also a big factor, depending on the type of conference and the industry.

I now focus more on creating different experiences from the "one-to-many" presentation format to "many-to-many" facilitated round table conversations.

Much more engaging for everyone. And easier to organise.

Just somewhat different economics.

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Richard Millington's avatar

I like the roundtable format, but I've always found it a harder sell.

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Claire Barrett's avatar

Interesting. Apart from the obvious economic downside for organisers (about 1/3 to a 1/2 less seats per sq metre of room space), why do you think attendees don’t tend to prefer it? Too much like “normal work”?

I like it as an equaliser - everyone’s the same height. And the quieter people can contribute a lot more.

Plus the prep is way easier for all concerned.

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Richard Millington's avatar

I found a duality. Everyone says they wanted small roundtable formats. But in practice, they signed up for events with speakers / traditional conference formats.

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Claire Barrett's avatar

Can that be the because the symbolism and show of The Event itself takes over from the quality of participation and conversation…? But you’ve definitely got me thinking. Thank you.

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Richard Millington's avatar

I think it depends a lot on the event. I think roundtables are perceived as lower value even though many people say they prefer them.

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Adam Vagley's avatar

As someone who puts a big emphasis on ensuring client content is visually compelling, I just wanted to share that your visuals are great! The public speaking 'maturity model' you reference is such a good breakdown.

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Richard Millington's avatar

Thanks Adam - glad it helps!

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