Self-promotion is a never-ending chore of trying to attract as much attention as possible. Instead, run marketing campaigns to achieve specific outcomes.
In corporates, people are uncomfortable with self-promotion and they expect their leaders to be aware of their achievements anyway. When this doesn't happen, they get disappointed.
But for independent consulting businesses, the stakes are higher, because if your clients don't know how you can uniquely help them, then, well, you've got no business!
The best way I found to market your consulting services is to be known as the world-class solution to a business problem. You do this so well with your FeverBee as the solution to creating/growing/retaining communities.
Thanks for the comment buddy - for independent consulting getting comfortable with marketing yourself is essential. If you don't like doing the marketing and the selling, it's almost certainly not going to work (or you will need a partner!).
Great breakdown, Richard.
In corporates, people are uncomfortable with self-promotion and they expect their leaders to be aware of their achievements anyway. When this doesn't happen, they get disappointed.
But for independent consulting businesses, the stakes are higher, because if your clients don't know how you can uniquely help them, then, well, you've got no business!
The best way I found to market your consulting services is to be known as the world-class solution to a business problem. You do this so well with your FeverBee as the solution to creating/growing/retaining communities.
Thanks for sharing!
Thanks for the comment buddy - for independent consulting getting comfortable with marketing yourself is essential. If you don't like doing the marketing and the selling, it's almost certainly not going to work (or you will need a partner!).