Jun 16, 2023·edited Jun 17, 2023Liked by Richard Millington
I quite like that this newsletter is not targeted on a particular niche. I'd be curious to hear more about the general aspect of consulting in a niche though. I guess it's a common trajectory starting out as a consultant. You shared your own story about success in a niche and it's also the most popular article so far. Though I feel that other than most articles, it doesn't offer that much objective advice. It's a bit self-evident that it's favorable when you stay in a niche and then it becomes popular again. But how do you actually make sensible business decisions when you start out and in a niche. I for example struggle with which metrics I could relate to, rather than only my guts and "driving by sight".
Thought this was an excellent post. Love the description of the dip and definitely can relate, although it feels like the dip may happen at different times in different areas of the business. For instance, we aren't feeling a dip in inbound clients, but we are feeling a dip in interaction with some of the content and events we are producing.
I think content metrics are dropping across many channels at the moment. Events is an interesting one though. I know online events aren't attracting the same audiences as they used to. So might certainly be time to change it up.
I quite like that this newsletter is not targeted on a particular niche. I'd be curious to hear more about the general aspect of consulting in a niche though. I guess it's a common trajectory starting out as a consultant. You shared your own story about success in a niche and it's also the most popular article so far. Though I feel that other than most articles, it doesn't offer that much objective advice. It's a bit self-evident that it's favorable when you stay in a niche and then it becomes popular again. But how do you actually make sensible business decisions when you start out and in a niche. I for example struggle with which metrics I could relate to, rather than only my guts and "driving by sight".
Thought this was an excellent post. Love the description of the dip and definitely can relate, although it feels like the dip may happen at different times in different areas of the business. For instance, we aren't feeling a dip in inbound clients, but we are feeling a dip in interaction with some of the content and events we are producing.
Thanks Liz, that's great to hear.
I think content metrics are dropping across many channels at the moment. Events is an interesting one though. I know online events aren't attracting the same audiences as they used to. So might certainly be time to change it up.