Five Business Proposal Mistakes You're Probably Making Today
There are many mistakes you can make in a business proposal which will cost you business. Here are five of the most common.
It could easily be 10 to 15 mistakes, but here are five of the most common I’m seeing with my coaching clients.
Mistake 1: Writing Your Proposal In Word
Writing your proposal in MS Word isn’t the worst idea, but sending an A4 word document to a client certainly is.
People aren’t going to print out your proposal anymore. They’re going to read your proposal on a screen. Therefore, your proposal should fit the width of the screen.
This means your proposal should be in presentation format - and it should be professionally designed.
Too many people download a free A4-style proposal template and use that. This is a mistake. You want your proposals to reflect the quality you bring to a project. The form matters a lot. Worse yet, word documents greatly restrict your ability to present concepts and ideas creatively.
Don’t use word processors to create your proposals.
Mistake 2: Not Using Diagrams
People don’t remember most of what they read - especially if the writing is dry (see below). This is w…
