It’s Nearly Always Better To Sell A Consultancy PROJECT Than A Consultancy PRODUCT.

Don't productise your expertise too soon - and don't think subscriptions and course revenue will generate much income if you don't already have a strong consultancy practice.

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A few times over the past year I’ve noticed new consultants enter a sector and immediately begin developing a product line.

They create paid courses, events, books, private communities, or subscription newsletters. Then they begin promoting this on their social media feeds for a few weeks/months. Sometimes they even buy social ads.

It’s hard to judge the success of these, but given how quickly their promotion seems to fizzle out I’m guessing these efforts haven’t proven very fruitful.

There’s a reason for that.

The Hard Reality of Productising Your Expertise

Everyone wants to sell products with low marginal costs — that’s what makes it so difficult

Productising your expertise contains an obvious allure. The marginal cost of each additional customer is practically zero. In theory, you create a product, promote it, and watch the money roll in. If any of your products are a huge hit, you will…