Relationships And The Importance of Distribution To Consultancy Success
Why distribution is supreme in the game of consultancy
Over the past decade, I’d guess we’ve been approached a few dozen times by organisations who want us involved as part of a bigger project.
This is usually where the community forms one part of a bigger project they’re undertaking for the client.
I usually turn these opportunities down.
The simple reason for this is simple; we need a direct contract with the client.
Beware The Benevolent King (and why you shouldn’t go through third parties)
If you have to go through a third party to reach an audience or a client, your fate hangs upon the benevolence of another. And, believe me, they will always take the largest share for themselves.
If someone else brings you into a project, you’re going to benefit less than they do from it.
For example, imagine you are brought into a consultancy project by another firm which has a contract with the client. Let’s imagine the project goes really well and is a great success. Here’s the problem…
It’s not your brand that benefits, it’s theirs. The client isn…
