If You Want To Give Better Advice To Clients, Follow These Three Simple Rules

If you can avoid these three common mistakes, you will be doing better than most people.

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1) Avoid Recommendations That Always Apply

One of the most common mistakes consultants make is offering advice that sounds universally good but provides no real guidance. You shouldn’t use terms or phrases like “create an engaging experience,” “Improve communication,” or “implement UX best practices.”

Can you think of a situation where that advice WOULDN’T apply?

Me neither.

Of course, every organization wants to improve things and follow best practices - that’s not the issue. The reason they haven’t done it isn’t because they don’t have the means (knowledge/resources) or motivation to do it.

The real value lies in defining what those words actually mean within the client’s unique context. This includes

• Define the term: What does “engaging experience”…