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Marilyn Wo's avatar

showing a ballpark of the fees on the website works well. A lot of times as service business owners, we aren't sure what the clients will ask for, so we don't dare to be too transparent about pricing.

I agree that it's all about strategy and what we see on some competitor's websites aren't just lucky numbers plucked from the sky.

It's the financial calculations and forecast we do behind the scenes. The numbers and confidence come from there.

You can give a range, or you can productize your services and put a fixed price tag on them so that your clients know exactly what you are offering and how much. No negotiations of quotes and afraid of wasting time.

At the same time, you know that you are setting up the prices within agreed boundaries. What you see is what you get.

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Richard Millington's avatar

Yes, very much agree with this. I like to give a broad range simply to save everyone a lot of time later. We might lose a few people, but the benefits seem worth it.

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Marilyn Wo's avatar

that's right, giving a range is a good move in this case. And there will be times when we are not a good fit for some people, we don't have to serve everyone. Most times quality will only go up with the right fit anyway, save everyone's time.

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