Why You Should Create Your Own Industry Benchmarks
One way to emerge from the shadows to the forefront of your industry is to help establish the standards for it.
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One of the most powerful things a consultant can do in any niche is set the standards for it.
One powerful advantage of being an independent consultant is that you have the time and flexibility to really study what’s happening and start pulling together a detailed set of best practices.
If you’re smart, you can turn these best practices into benchmarks and turn these benchmarks into an industry index which will put you at the forefront of your niche.
Why Benchmarks and Indexes Are So Alluring?
Having benchmarks to compare different organisations against one another is incredibly powerful.
Almost every organisation wants to know how they compare to one another. Benchmarks enable organisations to track progress and improvement over time. If they are independently evaluated and can show improvement, that’s very useful for them internally.
For another, doing better than the competition is a pow…
