The Right And Wrong Way To Increase Your Fees
Ignore unsound advice about increasing your fees and do this instead.
This thread popped up in my feed over the weekend:
These kinds of stories tend to be catnip for consultants. They’re cherished like profound wisdom because they validate what we want to believe.
If only I charge more money, I will attract bigger and better clients.
The problem is it’s just not true.
Stories Like These Are Almost Always Apocryphal
Whenever you hear a story like this, consider it apocryphal.
There’s no evidence to support it, we have to simply take Shane’s word for it. But this is where it becomes problematic.
The author provides no evidence to support it. This isn’t the biggest strike against the story, but you can’t verify anything happened so we should keep an open mind about such claims.
The author sells courses on growing an agency. He promotes this course at the end of the Twitter thread. The story is presumably told to promote the course. This makes it essentially unregulated advertising. How much do you trust claims made by advertisers? The story reads precisely …
