The Perfect Proposal Introduction: Impress From The First Sentence
The first page of a proposal shouldn't be a history lesson. It's an opportunity to showcase your unique abilities, and the lessons you've learned, and stand out from the competition.
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The Opening Page Of The Proposal Isn't A History Lesson
Here is a typical first page of a proposal:
WidgetCo is a long-established and renowned company operating in the competitive widget manufacturing industry for over three decades. Specializing in producing high-quality widgets for various sectors, including automotive, aerospace, and consumer electronics, WidgetCo has built a solid reputation for reliability and product excellence.
In recent years, WidgetCo has faced a growing challenge – an outdated and somewhat inconsistent brand image that no longer resonates with its evolving target audience. The company's branding, developed years ago, does not effectively communicate the innovative and forward-thinking nature of the business. This misalignment between the brand identity and the company's core values and offerings has started to hinder WidgetCo's growth potential and its ability…
