The Client Magnet: Delivering Talks Which Attract Prospective Clients
Do you want to talk about your passion or your identity?
Here’s a simple lesson.
If you’re going to give a talk on stage, don’t waste it by talking about things that don’t help prospective clients.
My goal when I speak on stage is usually simple; I want to attract clients.
My methodology is equally simple. I share solutions to problems clients are facing.
My USP (forgive the arrogance) is specificity. I try to be as specific as possible in what does and doesn’t work.
Here’s an example:


