2 Comments
User's avatar
Bryce Seto's avatar

There's a lot of power in the "story must be true" point. Consultants and freelancers (or basically anyone with a personal brand) need to get more comfortable leaning into their stories. Telling them, sharing them, and building up their brand. That is what will set them apart and is the most durable asset one can have.

Expand full comment
Richard Millington's avatar

Thanks Bryce. I agree entirely - often people neglect to tell their own story well - or at least know which aspects to emphasise.

Expand full comment