Better Storytelling: A Key Tool In The Consultancy Arsenal

Storytelling is a key skill in the consultancy toolkit. Whether you're persuading a client or speaking on stage, you should be able to tell compelling stories.

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A dull presentation begins with something like this:

Hi everyone, I’m Mike. I’m a UX Researcher from UX1000 - we’re a niche UX firm which works with large retail companies to help them optimise their website. We’ve helped brands like Walmart, Tescos, Carrefour, and others to optimise their experience by giving them great UX research.

I’m going to share today some UX tips which you can use to get better UX research and optimise the e-commerce experience. Specifically, I’m going to share why the details matter and how changing just a few things can have a big impact.

But let’s begin with a question. Why does optimising the e-commerce experience matter?

This study by Gartner notes that 72% of customers will decide whether or not to buy from you based on your e-commerce experience. Another study by TopReta…