3 Comments
User's avatar
Candice Grobler's avatar

So interesting! I'm so curious - why do you use Substack? I've done a lot of research and I still can't shake the feeling that with Substack my readers are substack users first - THEN only "my audience".

Do you really own your platform on Substack? Do you think you could've grown faster with another tool like Beehiiv instead?

Expand full comment
Richard Millington's avatar

Good question, I made a decision for Substack early on because I just like the structure and setup. I didn't do too much research though. I think a friend suggested it.

Owning the platform? I don't think you really own any platform - but I 'own the audience' so to speak. Which means I get the email addresses and that matters most for me in case I ever want to move.

I think Substack has great referral and recommendation features - I'm not so sure about Beehiv.

Expand full comment
João Landeiro's avatar

I really connect with what you’ve described in terms of misguided expectations around traffic early on. Took me a while to understand that the game needs a certain critical mass to deliver any sort of results.

Also, thank you for this!

Expand full comment