Calling All New Consultants - Sell A Service, Not Yourself

Leave your ego by the wayside and focus on selling the right services.

Entering The New World of Consulting

Let’s imagine you’ve got great experience working for a big brand and now you’ve decided to leverage that experience to become a consultant in your industry. 

Surely plenty of companies out there can benefit from your many years of wisdom? You might even have a shortlist of companies you know aren’t doing a great job and can improve. You’ve seen other people do it, so why not you? 

This is how many consultants think about the challenge before them. It’s understandable, but it’s just plain wrong. 

Recognise The Challenge Before You

Here is a more realistic way of thinking about the challenge ahead.

You’re about to jump into a highly competitive industry with competitors who have a huge head start on you. They’re better at selling than you are. They have dozens of case studies and testimonials on their website. They know what to charge and how to structure costs to help the proposal be accepted. They know how to sell to bigger brands. 

And they’re a lot be…