Are You Cursed By Book Knowledge?
Reading books is usually a good idea, but it comes with a downside which can make you a poor consultant.
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The Failure Of Digital Nomads
Fourteen years ago Dell teamed up with a group of marketing influencers to launch a website and white paper for Digital Nomads.
The goal was to promote the launch of a new range of notebooks (essentially mini-laptops).
This seemed like a good idea to everyone at the time. Improved internet connections, a globalised economy, and changing social trends portended an explosion of people working from anywhere.
But have you actually tried working from anywhere?
Have you tried working from cafes, restaurants, and, of course, the beach?
The more people experienced digital nomadism, the more they turned against it. They would work from anywhere when they had to (e.g. at airports and in hotels on work trips). But most people would opt against it when given the choice.
I spent a year …



