Beyond The Niche: How To Package And Position Your Consulting Services
How you describe your services matters as much as the service itself. Your words and language will significantly enhance or devalue how a client thinks of your service.
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You Are A Company Which Sells Products
Far too many consultants have a mindset of:
“I’m a great [subject] consultant - hire me.”
But this ignores the very first principle I shared in my first post.
You need to sell a service, not yourself.
As I wrote at the time:
There is a big difference between selling ‘Richard Millington’ and selling highly targeted services. For example:
3-Month Team Training Package
Comprehensive CRM Platform Migration
Launching A New CRM From Scratch
It’s a cliche, but you must sell solutions to their problems.
The Naming Of Your Services Matters A Lot
The words you use to describe the problems you solve and the solutions you present matter a lot.
Clients are looking for services which precisely match the problems they’re trying to solve.
For example, “3-Month Team Training Package” isn’t the best descrip…
