Should you use your own name or create a new brand? There are pros and cons of both. It really depends on your long-term objectives and the kinds of projects you want to be taking on.
This is all excellent advice. The considerations about using your own name become extra important if you need to sell the business or transfer it to someone else
This is all excellent advice. The considerations about using your own name become extra important if you need to sell the business or transfer it to someone else
Thanks Mike - I completely agree. If you plan to sell, name it something else 🙂