Mastering Strategic Partnerships: Rapidly Boost Your Audience With A Long-Term Approach
If you do strategic partnerships well you can rapidly build an audience which will help you achieve your goals.
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The Power Of Partnerships When Done Well
The most active music artist today is….
A common joke in the music industry is the most active artist alive today is ‘feat’. As in ‘featuring’ (the work of other artists). Artists are increasingly collaborating with other artists to benefit from each other’s audiences.
For example, Ed Sheeran - one of Spotify’s top artists collaborated with BTS - the most popular Korean boyband. This introduced the artists to each other’s audiences and built their following (despite never meeting).
Why we’re seeing sports crossovers
You can see this happening in sports too. A recent trend has been the rise of crossovers between different sports disciplines. In 2017, Connor McGregor, a UFC mixed martial champion, fought a boxing match against Floyd Mayweather, a semi-retired undefeated boxer.
While many felt it demeaned the sport of boxing, it was strategically b…
