How To Sell Consultancy Services (for people who hate sales)
Skip the automation tools and silly tricks, here's a much better approach to selling consultancy services.
Welcome to my newsletter, please browse my favourite posts and subscribe for future updates.
You Need To Become Adept At Sales
If you’re going to thrive as a consultant, eventually you have to get good at sales.
Getting good at sales takes time. You’re not going to go from beginner to amazing overnight, but you can gradually get better over time. You can gradually improve each step of the process.
Key Lesson: Always Add Value
The easiest way to stand out in the sales process is to always add value
Most consultants think the challenge is to tell the prospective clients why they’re the best choice. This often means highlighting a unique positioning or past track record of success. The problem with this, if it’s a competitive process, is this is precisely what everyone else is doing as well.
A far better approach is to add value in every single interaction.
Imagine a client goes from having boring calls with other consultants in which they’re bombarded with reasons why that client is the bes…
