How To Develop A Better Website For Your Consultancy Practice

A pamphlet website isn't enough, your website should be an indispensable resource.

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Too Many Consultant’s Websites Are Poor Pamphlets

If you imagine a typical website for a consultant, you’re probably imagining:

• A template website hosted on Wix/Squarespace etc...

• A big hero photo of the consultant accompanied by a one-sentence description of what they do (typically in the form of “I will help you…”).

• A list of services.

• Three to five testimonials

• A contact page.

And that’s often pretty much it(!)

This doesn’t give visitors the information they need. It’s not good enough.

I suspect many consultants are overly eager to get started on other promotional activities that they rush the website. They pick a template they like, fill in the gaps in the template, and then simply assume it’s good enough.

Often they aren’t sure what should be on their site or they’re simply copying what they’ve seen…