How Prospective Clients Think About Your Website: Learn From My Mistakes

I learned a valuable lesson about putting too much information about your consultancy services on your website.

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How I Caused The Number Of Leads To Plummet

…by giving prospects exactly what they asked for!

In 2014 (I think), I decided to upgrade our consultancy page on our website.

It had always been a little vague about what our consultancy efforts included and most of the questions we got from prospective clients were about whether our consultancy matched what they specifically needed.

So I updated the page and included a lot more detail. I broke down our methodology and process. I highlighted what the specific deliverables were like. I shared as much information as I could to pre-emptively answer their questions.

Can you guess what happened?

The number of prospective clients dropped significantly.

For a while, I couldn’t work out why.

So I asked a couple of past clients we had had good relationships with what they thought of the new page and how they would have responded to it.

Their answers va…