Five Ways To Improve Your Consultancy Recommendations (a real-world example)
Far too many consultants make the same mistakes which undermine their work and reduce the value they deliver to clients. Let's explore how to do it much better.
Welcome to my consultancy newsletter. If you want to build a thriving consultancy practice in your niche, I want to help. Please subscribe to my newsletter and check out my best articles.
Stop Delivering Vague, Generic, Recommendations
A while ago a client sent us the work of another consultant in our space as background on a project.
The research was generally solid, but the recommendations were terrible.
The recommendations included things like:
Implement UX best practices.
Build a group of top members.
Create an engaging experience for customers.
Improve the gamification system in the community.
Remove the inactive sub-groups.
The ideas themselves aren’t bad, but as an actionable piece of advice, this is unhelpful and lazy.
One of the principles we hold dear at FeverBee is to be as actionable as humanly possible in our recommendations.
I want to share some examples of what this means and why it’s a good practice to adopt.
1) Avoid Sharing Recommendations Which Would Apply To Every Sit…
