There's an art to properly position yourself in any situation.
Rich, this is an excellent rundown of the positioning levers. Are there any consulting companies you can share that do these really well?
This is a phenomenal post, filled with valuable and applicable insight.
There are 2 main things that occurred to me as reading this:
A) the mechanics of positioning as premium (i understand that your point was not this)
B) how there’s an element of Founder-Positioning-Fit to it. If one cannot or will not put out content, some avenues are closed off.
Rich, this is an excellent rundown of the positioning levers. Are there any consulting companies you can share that do these really well?
This is a phenomenal post, filled with valuable and applicable insight.
There are 2 main things that occurred to me as reading this:
A) the mechanics of positioning as premium (i understand that your point was not this)
B) how there’s an element of Founder-Positioning-Fit to it. If one cannot or will not put out content, some avenues are closed off.