Effective Communication: Tips To Engage Better With Clients

The ability to communicate effectively is a real skill. Not as many people have it as they think they do.

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Don’t Confuse Efficient With Effective

Don’t confuse effective with efficient.

The military communicates efficiently. It strips out all of the humanity and relationship background between two people to ensure clarity of communication. This seems like a good idea until you realise people aren’t robots.

If you send an email to someone which includes a personal touch and get a two-word response back you’re going to wonder what you did to upset the person treating you so brusquely. It comes across as rude and hostile.

So we need to communicate effectively, not efficiently. Communicating effectively recognises that people interpret not just the literal meaning of the message but the broader context around it.

Effective communication is the ability to consume a considerable amount of information and quickly separate what’s important. Important here means important to the needs and desires of the person you’re commu…