Solution Design - The Art Of Crafting The Right Solutions To Client Problems

Do you know what you're really selling as a consultant? It's not your time, nor your deliverables. It's something far more valuable.

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I needed someone to take care of my business accounts.

One person said they could be the bookkeeper, but I’d have to file and do payroll myself.

Another said they would do the payroll, send invoices, and record payments only.

Another said they would do the bookkeeping and filing - but couldn’t do payroll.

None of these (metaphorical) people are selling the service I want to buy - which is someone to make the accounts problem go away.

Each can speak about the unique complexities and intricacies of their work, but none have properly understood what I want to buy.

I don’t want to deal with two to three different people when handling my accounts.

I want someone who can take care of accounts and let me focus on running my business.

I want someone who can say:

There are some essential rules you need to follow which I’ll summarise for you. But I’ll set up the accounting system, tell you what you…