Stop Sharing Your Opinion, And Start Sharing Great Research

It's easier (and usually cheaper) than you think to gather excellent research on almost any topic. Make it a habit to regularly gather great research for both yourself and your clients.

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Invest More In Research As You Grow

Once your consultancy practice grows, it’s time to invest more in research.

Imagine walking into a meeting with a prospective client and being able to say:

Here’s the data we collected from 500+ people about [client issue]…

Or imagine showing how your client compares with ten similar organisations across a dozen relevant categories.

Or imagine using a website like Usertesting to show how people felt about the client’s website and using this to prioritise the key issues they should solve.

If you want to stand out from your competitors and impress prospects, these kinds of insights are difficult to beat.

Great research doesn’t just take your client work to the next level; it makes your content remarkable too. Almost all the most popular business books and articles are built on deep research of a topic. They typica…