Case studies - in whatever of the forms you have outlined - are essential for a digital marketing strategy. Even if you follow a more traditional networking / business development strategy, they will be one of the crucial website resources your prospect will use to affirm your credentials. Especially for non private sector organizations
I have been out of the in the trenches action fir 4 years but i found that you could do it, using many of the techniques you mentioned. I would almost always discuss it right from the outset. The more senior your anchor client is the easier in my experience I would also talk through cases verbally if they weren’t documented formally. Worked extremely well
The industry award is a great idea since it can be a career boost for the client! For the publicity idea I find many are reluctant to navigate the various approvals and legal involvement for anything (at least in financial services).
Case studies - in whatever of the forms you have outlined - are essential for a digital marketing strategy. Even if you follow a more traditional networking / business development strategy, they will be one of the crucial website resources your prospect will use to affirm your credentials. Especially for non private sector organizations
Absolutely critical - but exceedingly difficult to get.
I have been out of the in the trenches action fir 4 years but i found that you could do it, using many of the techniques you mentioned. I would almost always discuss it right from the outset. The more senior your anchor client is the easier in my experience I would also talk through cases verbally if they weren’t documented formally. Worked extremely well
I've contemplated at times giving a discount in exchange for a case study - but I don't like the precedent that sets.
The industry award is a great idea since it can be a career boost for the client! For the publicity idea I find many are reluctant to navigate the various approvals and legal involvement for anything (at least in financial services).